Anti Aids | 2006-7

Artist’s statement:

These two posters were designed for the International poster and competition “Anti-AIDS” in Ukraine. The poster depicts two interacting pins-commonly referred to as safety pins-on a vibrant pink background. But unlike a regular pin, a safety pin has a simple spring mechanism and a clasp. The clasp serves two purposes: to form a closed loop, thereby properly fastening the pin to whatever it is applied to, and to cover the end of the pin to protect the user from the sharp point. The image reshapes the simple spring mechanism into a ‘heart shape’ and leaves one of the pins unfastened and, therefore, potentially unsafe. The message is a clear interpretation of the ‘safety pin’ as a common household item. The images’ metaphoric significance and usage of the color pink may signal its targeted constituency of females considering marriage in both rural and urban Iranian households. The poster employs a modern Western design sensibility to portray a highly sensitive and intimate subject in a society with severe censorship laws.

eyemagazine.com/blog/post/life-saving-graphics

Previous
Previous

Save the Green

Next
Next

Air pollution campaign